Despite the poor historical performance of NFT collections from major brands, traders have enthusiastically invested over $450,000 in Coca-Cola’s latest NFT offering on Coinbase’s Base chain. This collection, launched as part of the “Onchain Summer” initiative, features a combination of classic and contemporary art with Coke bottles.
Within just a few days of minting, the collection gained significant popularity among collectors, with nearly 60,000 Masterpieces minted, generating the impressive amount of $450,000. Minting for this collection is scheduled to conclude on Wednesday at 12 pm ET.
Interestingly, out of the 3,000 individual NFT collections on Base, the Masterpiece contract addresses secure eight spots in the top 50 most active collections based on daily transfers, despite being relatively new.
The proceeds from the sale have been directed to a secondary address, accumulating approximately 192 ether (ETH) worth $360,000 for three classic painter-themed collections featuring Vermeer, Munch, and Van Gogh.
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