World Liberty Financial (WLFI), the Trump family–backed financial project, is pushing deeper into the crypto mainstream with the confirmed launch of its debit card and retail payments app, alongside a new partnership with South Korea’s second-largest exchange, Bithumb.
WLFI Pushes Ahead With Debit Card and Retail App
Speaking at the Impact conference in Seoul, WLFI co-founder Zak Folkman unveiled plans for a debit card that integrates seamlessly with Apple Pay, allowing users to link the firm’s USD1 stablecoin directly to everyday transactions.
Folkman also described the forthcoming retail application as “Venmo meets Robinhood.” Designed to blend peer-to-peer payments with lightweight trading tools, the app aims to drive adoption among everyday consumers by combining convenience with crypto-native features.
Notably, WLFI has ruled out launching its own blockchain. Instead, the firm is committed to remaining chain-agnostic, building cross-chain products and distribution platforms rather than competing with established chains.
“We will never put out a World Liberty Financial chain,” Folkman emphasized. “Our job is to be completely agnostic when it comes to chains, technology, and distribution platforms.”
The debit card and retail app launch follows the rapid growth of WLFI’s USD1 stablecoin. Earlier this month, the firm minted an additional 100 million USD1 tokens on Solana, reinforcing its multi-chain strategy. With a market valuation of $3 billion in just a few months, USD1 has quickly become one of the fastest-growing stablecoins in the U.S.
Strategic Partnership With Bithumb
To complement these product rollouts, WLFI has struck a memorandum of understanding (MOU) with Bithumb, one of South Korea’s largest and most influential crypto exchanges. The partnership paves the way for joint service development and expanded market reach.
Bithumb CEO Lee Jae-won praised the collaboration as “an important milestone” that strengthens the exchange’s international competitiveness. The deal was formalized following a meeting between Lee and Eric Trump, WLFI co-founder, during the Bitcoin Asia 2025 event in Hong Kong.
South Korea has emerged as one of the top five crypto markets globally, with a capitalization exceeding $72 billion this year. By listing USD1 on both Bithumb and Upbit, WLFI has already carved out a strong foothold in the country.
Beyond its exchange ties, WLFI has been actively forging partnerships across the crypto ecosystem. In May, the company partnered with Chainlink to enable USD1’s accessibility across multiple blockchains, furthering its chain-agnostic approach.
Looking Ahead
Despite occasional volatility in USD1’s value, WLFI remains confident in its long-term growth. The firm has already launched a buyback-and-burn program supported by over 99% of governance participants, ensuring stability through market downturns.
Folkman stressed that WLFI is building for the long term: “This isn’t a sprint, it’s a marathon.” With the debit card, retail app, and Bithumb partnership now in motion, the project appears poised to bring crypto payments and stablecoin usage closer to everyday life.